The Elixir
£24.99
handmade 0% bitters. 30+ serves.
- taste
- Bitter, bright
- serve
- 3 pipettes + tonic
- costs
- £0.83 a serve
presence
- serves
- 30+ a bottle
- sugar
- none
- made
- by hand, london
shop the elixir
· £24.99
→
three pipettes, a light tonic. £0.83 a serve.
one flavour. two ways.
coming soon
ready-poured. four 200ml cans.
- taste
- Bitter orange
- serve
- Cold, over ice
- costs
- £3.50 a can
coming soon
The Ritual Set
£38.99£34
the elixir + four cans of e&t.
- save
- £4.99
- serves
- 30 + 4 cans
- for
- Gifting, firsts
what our customers say
★★★★★ from the people who drink it.
★★★★★
“Honestly the best non-alc brand I've ever encountered. Tastes like the most refreshing G&T without the gin. I also love that it's just organic oils and botanicals — not like the usual alcohol-free options, which are full of sugar.”
★★★★★
“I stopped drinking in August and Elixir has helped so much with the transition — it genuinely feels like having a G&T. The pipette just adds a little something to the experience as well.”
★★★★★
“It's so much more flavourful than the other non-alcoholic alternatives (Seedlip etc), whilst being far more affordable too.”
★★★★★
“It feels sophisticated and refreshing. I still drink alcohol but I've found myself drinking this on more and more occasions as a substitute — and feel better for it. 10/10.”
★★★★★
“Now my go-to alcohol-free alternative. The flavour is incredible, and I love the design of the bottle — it makes a great addition to the kitchen shelf.”
★★★★★
“A game-changer. It gives my mocktails that touch of bitterness and depth without the sugar or alcohol.”
★★★★★
“As a sober girlie, I am OBSESSED.”
★★★★★
“A delicious alcohol alternative. I tried this on a retreat and enjoyed it so much that I've ordered more.”
★★★★★
“What the hell?! Elixir is incredible.”
why bitters · i · gentian root Gentiana lutea
bitter is
Bitter is the grown-up taste. The taste modern food forgot.
Long before the apothecary, there were the wise women: healers, herb-wives, the ones they called witches. They knew the hedgerow by heart, and they reached for bitter first. Gentian, a mountain root that takes years to mature, was always in the basket. The bitterest of them all, and the backbone of the great aperitifs.
-
I
the taste
Bitter is the grown-up taste.
it makes you pay attention.
-
II
the root
Gentian, the bitterest root on earth.
years in the mountains to mature.
-
III
the lore
Bitter was the wise woman’s first reach.
healer. herb-wife. witch.
-
IV
the moment
Bitter marks the moment the evening begins.
a pause in a glass.
the bitter response · what the wise women knew
We have bitter receptors far beyond the tongue, and they speak to the vagus nerve: the long line between body and brain.
The wise women knew it before science had a name for it. Herbalists now call it the bitter reflex: for centuries, bitterness has been used to call the body out of fight or flight and back into rest and digest. Three drops. Drop in.
-
I
Taste
Bitter receptors wake on the tongue.
-
II
Signal
The message travels the vagus nerve.
-
III
Settle
Rest and digest, as the wise women told it.
one. two. three.
-
i ice. -
ii three pipettes. -
iii a light tonic. -
iv a slice of orange.
the signature serve
Three pipettes, a light tonic, ice and a slice of orange. Then experiment as you wish.
-
I
One for gratitude.
for what you already have.
-
II
One for intention.
for what you’re calling in.
-
III
One for the work.
for what it will take.
for the ambitious and the seekers
for the ambitious
between the calls.
The pause that’s yours. Three drops to close the day’s work and step into the evening on your terms.
ceo of her own calendar.
for the seeker
a ritual in a glass.
One drop for gratitude, one for intention, one for the work. For the altar, the journal and the new chapter.
drop in.
founder-led · london
made by charlotte & seb. for the seekers.
We started Elixir after becoming parents, when it turned out we still wanted all of it. The work, the friends, the long lunches, the mornings with them.
We wanted to be fully in it. And we couldn’t find one drink that had real flavour, the old ritual of bitters, and let us switch off and still wake up feeling good.
So we went back to the source. Bitters were the original ritual for being present, steeped by wise women for centuries, then quietly lost. We brought them back, for the way we actually live now.
From ‘why aren’t you drinking?’ to ‘what’s that you’re drinking?’
charlotte & seb, founders
follow the journeyin the wild
Is Elixir alcohol free?
Yes. Both the Elixir and E&T are 0%. Real roots, real botanicals, made the slow way in London.
How do I take it?
Our signature serve is three pipettes with a light tonic, ice and a slice of orange. Then experiment with mixers and garnishes to find your own.
How long does a bottle last?
Each bottle makes more than 30 drinks, at three pipettes a serve.
What’s in it?
Gentian root, organic flavourings, water, vegetable glycerine and malic acid. Stabilisers: sunflower lecithin, acacia gum. No sugar, no artificial additives.
Is it good for me?
Herbalists have long used bitterness to bring the body out of fight or flight and back into rest and digest. That’s traditional herbal lore: Elixir is a drink, not a treatment.
How much is delivery?
Free UK delivery on orders over £40.
10% off your first order.
Rituals, recipes and first word on what’s next. Once a month.